Role: Social Media Manager
Company: The SMC Group - www.thesmc-group.com
Location: Jamaica
Hours: 10am - 6pm
Start Date: January 2022
Salary: Negotiable
Role
We are looking for a talented Social Media Manager to administer our Social Media accounts.
You will be responsible for creating social media campaigns, pitching content ideas, creating original text, briefing & managing the third parties (brief & coordinate with the graphic designer & ask information from the global team), managing posts, engaging with followers and consistently increasing the following of the page. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
We are looking for a person that understands SMC's Branding & business objectives, each global market and their target audience.
In this role you will aim to consistently reach (and ideally exceed) Social Media KPIs objectives by planning, implementing, managing and reporting on media campaigns for each social platform. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
ROLE RESPONSIBILITIES
● Perform research on current benchmark trends and audience preferences;
● Design and implement social media strategy to align with business goals;
● Design and implement a monthly social media calendar across social media platforms in line with the social media strategy, consumer insights and SMC’s brand tone of voice;
● Set specific objectives and report on KPIs & Boosted posts/ Campaigns ROI;
● Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news);
● Collaborate with other team members to ensure brand consistency:
○ graphic designer (briefing & giving feedback for each post design)
○ Global SMC team members (briefing and asking for local content in their markets)
● Communicate with followers, respond to queries in a timely manner and monitor followers reviews & comments;
● Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout, Instagram Timeline, Highlights, description etc.);
● Suggest and implement new features to develop brand awareness, like promotions and competitions;
● Stay up-to-date with current technologies and trends in social media, design tools and applications;
● Optional, monitor SEO and web traffic metrics.
BASIC REQUIREMENTS
Good to have Social Media Manager skills:
● Excellent written and verbal communicator (English Language is a must);
● Creative and innovative thinking, digitally connected with an insatiable curiosity to learn and develop knowledge;
● Proven work experience as a Social Media Manager (portfolio required upon application with the work done in the past 2 years);
● Hands on experience in content management & team coordination;
● Excellent copywriting skills;
● Ability to create & deliver creative content (text, image and video);
● Be at the forefront of your industry, the social channels and the media you manage, knowledge of online marketing channels;
● Fully capable of utilizing the tools and software (used either internally from the company or external to ensure you can effectively execute campaigns). This includes any updates related to these tools;
● BSc Degree in Marketing or relevant field;
● Optional - familiarity with web design, SEO, keyword research and Google Analytics.
Nice to have skills:
● Analytical and multitasking skills (detail orientation is a plus);
● Punctuality - excellent time management and ability to meet deadlines;
● Team player;
● Flexible approach and independent attitude;
● Ability to develop relationships – internally, with the different global market teams and externally, with our clients;
● Have a willingness to share the knowledge and collaborate with other team members.
● A proactive approach to work.
● Self Discipline.
To apply, please submit your resume and cover letter to the following email address: Info@thesmc-Group.com
THE SMC GROUP
The SMC group is a global entertainment marketing agency that assists brands in developing activation strategies centered around music and talent based assets.
Originally formed to provide specialist PR and marketing services support for record labels and film studios (Universal Music, Sony, BMG, EMI and Twentieth Century Fox), today the company is one of the leading entertainment brand strategists, defining global policy for Fortune 500 companies such as Unilever and The Coca-Cola Company.
