Remote - Full-Time
Product Marketing Manager, Atlas
Wander is a growing, fast-paced startup, hiring a full-time Product Marketing Manager to lead and own our go-to-market strategy for our newest product, Wander Atlas – the first and only vacation rental REIT (as far as we know). This role will be responsible for all Atlas related marketing, from evolving our messaging and positioning to capturing customer insights to creating compelling marketing campaigns and activating new acquisition channels.
We’re looking for a marketing generalist that can lead cross-functional internal and external teams to produce marketing results that tell a powerful story about our brand and product. The ideal candidate for this role is a self-starter who values autonomy and embraces the ambiguity of trying many different things – whether it’s creating new product videos, collaborating with our engineer and product team to implement customer feedback or coming up with creative ways to build community around this investor product.
This role requires creativity, grit, and an ability to lead small cross-functional initiatives across marketing, design, product and engineering. If you have 4+ years of experience in content marketing and are interested in exploring this role, please apply on our career page.
Requirements:
4+ years of product marketing experience, ideally in a startup environment
Expertise in most or all of the following areas:
Developing product messaging and positioning
Leading go-to-market campaigns for new products and features
Collaborating with product and engineering teams to ship new features
Capturing customer insights through research and socializing key findings
Partnering with growth, content and partner marketing functions to hit KPIs
Developing thumb-stopping creative for each of our relevant channels
Strong creative skills and desire to build a lasting and iconic brand at Wander
Customer curiosity and empathy with strong instincts on what resonates with audiences; creativity developing insights that generate engagement
Ability to think strategically and navigate ambiguity, with experience breaking down broad, complex problems and thinking about them in a structured way
Proven ability to lead cross-functional initiatives and deliver on KPIs
Solid communication skills and an ownership mentality
Tasks:
As Wander’s Product Marketing Manager for Atlas, you’ll be responsible for:
Leading and managing cross-functional product marketing initiatives to hit growth goals
Help build and execute strategy for Wander Atlas and helping drive fund growth from accredited, non-accredited and institutional investors
Producing content deployed through every channel to activate potential and existing customers at every stage of the funnel from awareness to engagement to retention
Generate customer insights from research and analytics to identify new product opportunities and develop effective strategies, value props and positioning/messaging.
Partner cross-functionally within marketing (growth, content, partnerships etc) and beyond marketing with product, engineering, design and finance to drive customers engagement and retention.
Driving the development of hard-hitting, thumb-stopping creative across our marketing channels with support from marketing design and copywriting
Developing a deep understanding of our target audience and customer
Compensation:
Competitive salary
Medical, dental, and vision benefits covered 100% by Wander
401k plans
Meaningful equity
About Wander:
Wander is verticalizing the 100B+ short-term rental industry with our network of smart vacation homes in inspiring places that you can control from your phone. Every Wander comes with inspiring views, modern workstations, restful beds, hotel-grade cleaning and 24/7 concierge service. It’s a vacation home, but better. Wander has raised $30M+ in funding from QED Investors, Redpoint Ventures, Authentic Ventures, Susa Ventures, Kevin Durant, Packy McCormick, Sahil Bloom, Todd & Rahul's Angel Fund and many more top angels and operators to build the travel experience of the future.
Learn more at wander.com.
