In 2020 Yaro is launching a brand new blog project focused on long-form reviews and Q&A contributed by the public.
This is a startup company with grand ambitions to help people make more informed decisions when buying products and services that are more complex in nature.
To start, our focus is business software – email autoresponders, shopping carts, and website building tools.
We’re not looking for your standard Amazon.com style product reviews.
Bloggers write the best reviews, and that’s our goal — get the public to contribute long-form, heartfelt, candid, user-experience stories about the software they purchased.
For example, Jane runs an e-commerce store that sells socks. She needed to launch an email newsletter, so went looking for options. After looking at Mailchimp, Active Campaign and Convertkit she decided to use Active Campaign.
Our goal is to get Jane to write a review of Active Campaign, explaining how she uses it, what she likes and dislikes about it after using it for a while, what were her main criteria when first looking for an email autoresponder, how she compared the three tools she looked at, and so on.
You need to find people who have a story to tell about how they use the software and their process for making the initial buying decision.
Once you have recruited the reviewer, your job is to support them in writing and submitting their review, and then editing it for publication. You may also be required to add images and other media to reviews to enhance presentation.
Post-publication, you will continue to involve the review writer by encouraging them to respond to any comments or questions that come in about the software they reviewed, and share it with their audience.
What You Will Be Doing:
You will need to be creative in your approach, considering where to find the right people and convince them to write a review.
You will need to be able to identify people who have a product experience story to share and who have the writing ability to produce a good review.
Understanding what makes for a good written review is critical, as well as what makes for good blog writing in general, so you can edit the reviews.
Basic web publishing skills using WordPress, Canva, etc is also required as you will be formatting and adding media to reviews before publishing.
You must be a self-starter, able to work independently to meet review quotas and be an excellent communicator and salesperson, since you will need to ‘sell’ people on the idea of writing a review.
This is not a job for someone who just wants instructions to follow. You will need to solve problems independently with your own creativity and understand the big picture goals we are working towards.
Ideally You Have:
This a remote position, so you can work anywhere in the world provided you have your own computer equipment and reliable access to the internet.
The role is initially part-time on a trial basis but has the potential to become full-time for the right person. It will take time to get to know you and your work and make sure you take ownership of the role. You will also receive bonuses as we hit milestone goals.
Use the subject line – “I Want To Work With Yaro”
This is a startup company with grand ambitions to help people make more informed decisions when buying products and services that are more complex in nature.
To start, our focus is business software – email autoresponders, shopping carts, and website building tools.
Our Objective
To create the most in-depth and helpful reviews of the most popular business software tools, as determined by keyword research.We’re not looking for your standard Amazon.com style product reviews.
Bloggers write the best reviews, and that’s our goal — get the public to contribute long-form, heartfelt, candid, user-experience stories about the software they purchased.
For example, Jane runs an e-commerce store that sells socks. She needed to launch an email newsletter, so went looking for options. After looking at Mailchimp, Active Campaign and Convertkit she decided to use Active Campaign.
Our goal is to get Jane to write a review of Active Campaign, explaining how she uses it, what she likes and dislikes about it after using it for a while, what were her main criteria when first looking for an email autoresponder, how she compared the three tools she looked at, and so on.
Your Role
Your task is to find all the “Janes” out there, and get at least one amazing review written for each of the 100 or so software tools we are focusing on to begin with.You need to find people who have a story to tell about how they use the software and their process for making the initial buying decision.
Once you have recruited the reviewer, your job is to support them in writing and submitting their review, and then editing it for publication. You may also be required to add images and other media to reviews to enhance presentation.
Post-publication, you will continue to involve the review writer by encouraging them to respond to any comments or questions that come in about the software they reviewed, and share it with their audience.
What You Will Be Doing:
- Making sure project goals are reached within a timeframe and on budget
- Coming up with criteria for determining what makes for a good review writer
- Creating, testing and refining a system for locating, vetting and then approaching potential review writers
- Searching for quality review writers within Facebook, Instagram, Twitter, Blogs, Forums, Websites, Reddit, Quora and any other reliable online and offline sources
- Approaching people using email, social messaging and/or phone calls to invite them to write a review
- Testing various incentives to determine what motivates people to produce the best reviews
- Maintaining a database of contacts to track your recruitment process and then following up with good candidates to get them to submit a review
- Checking in on review-writers to make sure they submit on time, and to keep an open dialogue so they feel supported before, during and after writing a review
Your Skills
Primarily this is a recruitment role.You will need to be creative in your approach, considering where to find the right people and convince them to write a review.
You will need to be able to identify people who have a product experience story to share and who have the writing ability to produce a good review.
Understanding what makes for a good written review is critical, as well as what makes for good blog writing in general, so you can edit the reviews.
Basic web publishing skills using WordPress, Canva, etc is also required as you will be formatting and adding media to reviews before publishing.
You must be a self-starter, able to work independently to meet review quotas and be an excellent communicator and salesperson, since you will need to ‘sell’ people on the idea of writing a review.
This is not a job for someone who just wants instructions to follow. You will need to solve problems independently with your own creativity and understand the big picture goals we are working towards.
Ideally You Have:
- Experience with the online recruitment process, including seeking applicants, testing and interviewing to find A-Players
- General familiarity with leading business software, what problems they solve, and how entrepreneurs can use them
- The ability to connect and communicate with people from all backgrounds and walks of life
- Creative problem solving skills and innovative ideas
- A good eye for design, layout and formatting of online content
- Exceptional written and verbal communication skills and fluent English
- Good attention to detail and a knack for picking up spelling and grammar mistakes
- A good computer, smartphone and reliable internet connection
Conditions
This is a new startup in 2020 and you are joining a small team led by Yaro. You will work directly with Yaro, five days a week, communicating through Slack and voice calls as required.This a remote position, so you can work anywhere in the world provided you have your own computer equipment and reliable access to the internet.
The role is initially part-time on a trial basis but has the potential to become full-time for the right person. It will take time to get to know you and your work and make sure you take ownership of the role. You will also receive bonuses as we hit milestone goals.
Applications
To apply, send a two minute video explaining why you are perfect for this role AND a link to your LinkedIn profile to – APPLY NOWUse the subject line – “I Want To Work With Yaro”
