The ideal candidate will have a strong foundation of knowledge related to paid media channels (including search and social media) and concepts as well as experience working in the digital marketing industry.
The candidate should also be results-driven, ambitious, organized, articulate and a self-starter. The Senior Paid Media Analyst will be responsible for developing, implementing, and managing paid media strategies that meet client goals across platforms.
This is a full-time, fully remote position. Compensation is dependent upon experience.
For the Paid Media Analyst team member to succeed in this role, they must embody SiteCare’s four company values in their day-to-day work:
Obsessive CommunicationDeliver 101%Empower OthersBe Better
DUTIES:Take an active role in developing digital paid media strategies for SiteCare’s clients that support their overall digital marketing programTranslate client KPIs and goals into strategic recommendations for clients across paid media channelsConduct audience, keyword, placement, and platform research to help inform paid media strategies for SiteCare’s clientsDevelop and launch campaigns on Google Ads, Bing Ads, paid social and other ad platformsDesigning creatives for related ad campaigns across multiple platformsOptimize paid media campaigns on an ongoing basis, including bid optimization, landing page recommendations, analyzing search query reports, and creating or updating ad copy, messaging, and/or imageryManage budgets to ensure accurate pacing towards client budgets on an ongoing basisCreate monthly and quarterly reports for clients that include an analysis of campaign performance along with strategic recommendations for continual improvementProvide recommendations for new account opportunities, including taking advantage of new platform features/capabilities or testing new platforms, channels, or technologies Present reports, deliverables, and strategy presentations to clients, both on calls and virtual in-person meetings
REQUIREMENTS:
Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)Bing Ads certifiedGoogle Analytics certifiedWorking knowledge of paid search and paid social concepts and platformsStrong written and communications skillsExcellent copywriting and grammar skills, especially for U.S. audiencesKnowledge of SEO is a plusStrong proficiency in Excel and PowerPoint/KeynoteStrong attention to detailExcellent communication skills, both in casual and formal scenariosMarketing background with an emphasis on digital and paid media/advertisingKnowledge of HTML and User Experience (UX) is a plus
BENEFITS:
A market-related salary based on your experienceWe’re a fully remote teamWork from wherever you have access to a fast internet connection.Quarterly profit distributionsQuarterly personal development stipend of $200A technology stipend of $2000 every two years
