About the Role.
We’re looking for an organized, bright, and motivated individual who has a passion for online news media and a knack for finding sometimes obscure information on Google. Do you love following the latest news and research from a variety of publishers? If so, then we may have the job for you.
Our media relations team helps our clients reach their goals of increasing brand awareness, building high authority links, and attracting their target audience by building and maintaining relationships with top tier publishers and influencers in a variety of verticals. The key is providing the media with well-researched, unique, and exclusive data-driven content for their audiences. Our in-house media relations team is responsible for PR and media outreach intended to pair our clients’ content with the best fit publisher whose audience would find it most interesting and valuable.
Under the guidance of a Media Relations Supervisor, primary responsibilities of this part-time, hourly role include:
Compiling media lists of publications and specific contacts, ranging from top tier publications to niche blogs and micro influencers
Crafting well-researched and personalized pitches to the media
Fielding press questions and fostering collaboration with online publishers
Researching trends among various news media
This role requires an innovative, independent individual who is comfortable working in a fast-paced environment that requires frequently shifting mindsets.
About the Company.
Fractl is a Creative Digital Agency with an international tribe of digital marketers spanning from the US to the UK and South America. Our clients, which range from startups and mid-size businesses to Fortune 500 companies, rely on our expertise to drive their growth. We nurture a diverse team of strategists, developers, designers, animators, journalists, search experts, and PR professionals to achieve results and improve the bottom line of businesses while making them look good.
How to Apply.
Include a cover letter that details:
Why you would like to work for Fractl and why you are applying for this position
Explain why/how your experience or knowledge fulfills the expectations above
Links to sample(s) of your work, including but not limited to portfolio websites, published articles, etc.
REQUIREMENTS
Required Skills and Expertise.
Writing, journalism, news production, or digital marketing background preferred but not required
A mastery of the English language is key
You should have impeccable attention to detail. Written material with any typos or grammatical errors is entirely unacceptable
Well-spoken, articulate, and skilled communicator both in person and in writing-- mastery of negotiation and persuasion is crucial
Top-level Internet research skills-- you should be a Google Master
Personable communication ability within email structure
Ability to navigate social networks
Working familiarity with most (if not all) of the following: HTML, Excel, Google Docs, Gmail, and Calendar. Bonus points for experience with PR databases and SEO platforms like SEMRush, BuzzSumo, BuzzStream, Cision, etc
Ability to manage yourself but also work within a team
Education and Experience.
Completion or currently pursuing a 4 year degree recommended but not required
Creativity and research skills > field of study
